Q&A with Portfolio Manager Frank Grinnell

How did Grinnell Capital come to be?

Investing in the stock market has been my passion for over twenty years. I have devoted countless hours to researching companies and studying economic cycles during this time and have been fortunate to experience significant financial returns through investing in a model of my own creation. Grinnell Capital offers others the opportunity to invest right alongside me in the exact same investments.


What is your ‘why’?

Investing has allowed my family to pursue our ideal lifestyle in a location of our choosing.  Our mission is to provide investment returns that allow our investors to pursue their ultimate lifestyle.


How would you describe your investment strategy?

Our investment strategy is based on four components that have shown to be effective in a variety of market settings. We blend innovative and traditional growth, value with a catalyst, and defensive measures to create a strategy suitable for investors in the wealth accumulation phase of their financial playbook.


What are the advantages of your strategy?

Not being structured as a mutual fund or an index fund affords us much more freedom when it comes to investments. We have the ability to invest in multiple geographies and sectors and almost any size of company. Additionally, our strategy allows us to “play defense” during times of market stress. Unlike mutual or Index funds, we can take our cash levels to where we see fit as a protective measure. We also purchase volatility ETFs when a spike in market uncertainty is anticipated as an additional defense measure.


What are the top sectors the firm invests in and why?

While we always turn to macroeconomic analysis to aid our sector positioning, we pay close attention to innovations happening across multiple sectors. We are constantly searching for ways to capitalize on innovations in healthcare, alternative energy, transportation, and technology.  Here at Grinnell Capital, we are extremely optimistic about the innovation advancements we anticipate occurring over the next decade. Our belief is that the largest, most successful corporations will be the ones that benefit mankind and the planet. These are very exciting times!


What market conditions suit your strategy?

We pay very close attention to the macroeconomic environment and endeavor to be invested in a manner suitable to where the economy is headed. Since we are always looking forward and making decisions with the portfolio in that vein, there is never a bad time to invest.


Are there any sectors you do not invest in?

Yes, I have always been opposed to companies that make products that directly harm humans. As such, we do not invest in manufacturers of tobacco or firearms.


How do you manage risk?

We manage portfolio risk on several levels. First, our investment strategy incorporates different types of investing (growth and value) as well as companies of varying sizes (small, mid, large, mega cap) offering style diversification.  Second, we trim our winners as they run in advance of their intrinsic value. Third, our strategy allows us to raise cash from segments of the portfolio we feel are most at risk in the current environment. Fourth, we purchase volatility ETFs which appreciate in value during dramatic market sell-offs, such as the onset of COVID-19. The fourth pillar of our investment strategy focuses on risk mitigation. Therefore, it is always at the forefront of our investment approach.


What does Grinnell Capital’s typical investor look like?

This is a great question. I am happy to report that Grinnell Capital has investors from a variety of places on their investment journey. We are finding that our mission and investment strategy resonate with people investing for retirement, millennials just beginning to invest, and retirees.


What type of experience do you provide investors?

From the moment we onboard an investor, we welcome them into our family. We walk them through the onboarding process and are always available to answer any questions that may arise. We also offer investors full transparency of their investment holdings, including a monthly newsletter to keep investors apprised of what we are thinking about the market. We want every investor to feel like they can pick up the phone and call us.


What type of legacy do you want to build with Grinnell Capital?

We are true to our company’s mission. We aspire to help people attain financial freedom so they can carve out their ideal lifestyle. I can’t think of a better legacy for us!


About Grinnell Capital

Grinnell Capital is an investment management firm founded by Frank Grinnell and Dana Grinnell, a team with over 40 years of combined experience in investment management, business ownership, and executive leadership. 


We aim to simplify investing through two distinct products: the Accelerator Model and the Ignition Model.


The Accelerator Model is a concentrated portfolio of inefficiently priced and disruptive companies poised for growth that are selected using a disciplined, fundamentally-driven investment process underscored by stringent risk controls.

The Ignition Model is a portfolio of ETFs designed to provide sector-specific exposure and capitalize on market trends.

By providing a simplified approach to investing, we endeavor to help our investors live confidently. Contact us to learn more about Grinnell Capital.

Grinnell Capital is an SEC-registered investment adviser. Registration does not imply a certain level of skill or training. For additional information about Grinnell Capital, including its services and fees, please review the firm’s disclosure statement as set forth in Form ADV and is available at no charge at https://adviserinfo.sec.gov/firm/summary/311742.

This information is provided for informational purposes only. The information contained herein should not be construed as the provision of personalized advice and is subject to change without notice. This material should not be considered as a solicitation to buy or sell any asset or engage in a particular investment strategy. Investing in securities involves the risk of loss, including loss of principal invested, and may not be suitable for all investors. Past performance is no guarantee of future results.

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